Competing for eyeballs of an over exposed audience is never easy. So how do product marketing managers ensure users can make sense of their campaign and compelled to take note of? Lets dive in to learn more........ THE CONTEXTS In June 2022, Airtable launched its campaign “This is how". This is how campaign by Airtable The campaign uses real-world situations, like managing large projects and organising complex data. The campaign uses a narrator to show how teams use Airtable to get big...