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Hello Contexts Fam ✋
I hope all of you have been doing well.
I am so glad you have visited this page..as this is your opportunity to learn about how to use storytelling technique in product marketing to make it effective.
I often get asked by many startup marketers, what is the role of of storytelling in product marketing and if there is a role at all.
\nThe thing is storytelling is ingrained in any marketing activity however when we talk about product marketing, storytelling does not get the importance it deserve.
The main objective of product marketing is making your product relatable to your audience and I feel this is not possible unless there is a story behind your product.
After all even the best product need a story to sell
So here we, I wanted to share a quick guide on storytelling and how it can tie in with product marketing canvas to make it more relatable
Download here ➡️ MarketingContexts storytelling quick guide.pdf
Hope you enjoy reading this
I would love to hear your feedback
Cheers
Chandan
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