Introduction Imagine being a tech startup that goes from eight hosted databases to eight hundred in just three days purely by changing the messaging on their website and repositioning themselves on sites like Product Hunt and HackerNews. Yes, that’s exactly what Supabase achieved, simply by acting on the signals that indicated they needed to reeling their positioning. And they did it without touching a line of code, simply by reframing their story. Supabase homepage in 2020 More on Supabase’s...
11 days ago • 5 min read
Read online | Subscribe The Contexts Imagine joining a startup and then you are tasked with driving user research with limited to no resources and a very quick turn around time. It can be very intimidating for a first time or even a founding PMM. When I joined my first startup as the founding product marketing manager, one gap was impossible to miss. No one, founders included, had a clear, repeatable way to run user-research sprints. Since then, I’ve seen the same problem in almost every...
25 days ago • 5 min read
Subscribe | Read online The contexts Did you know that 42% of startups fail because of their inability to address a market need effectivelyTech startups across the globe increasingly face savvy customers, crowded markets, and rapidly evolving trends (from AI-driven tools to community-centric growth). This changing landscape means even great products can falter without proper user, market and competitor insights to iterate and refine on time. A skill associated with product marketing managers....
about 1 month ago • 6 min read
Read online | Subscribe Guest Author: Richa Agarwal Hello Contexts Fam 👋 This week's edition is a special one as it is the first guest article. Authored by Richa.Here, she explores churn and retention, which are the lifelines for any startup and often poses a dilemma for founding PMM. You will learn more about Richa as you read through the article. So lets dive in Introduction In the simplest definition, retention means customers you keep, while churn means customers who leave. For instance,...
about 2 months ago • 5 min read
Read online | Subscribe Introduction One of the key deliverables of a good PMM is how they drive internal training. This is also one of the least talked about aspects of product marketing. It helps align product narrative and internal stakeholders on the same page. In this article, I will describe how to plan, design, and execute effective training sprints as a PMM in a startup, especially when you're operating with limited resources and shifting priorities. Understanding training sprints...
about 2 months ago • 5 min read
Imagine a startup that launches on Product Hunt and engineers a system that converts user interest into action, translating into thousands of signups. This is what Gamma achieved with their Product Hunt launch back in 2022. They didn’t just announce a new kind of doc and presentation tool—they activated an entire funnel that turned curiosity into participation. In startups, this is a dream goal for any PMM worth their salt: turning spikes of interest into lasting product adoption. In this...
2 months ago • 5 min read
Subscribe| Read online Imagine this As a startup PMM, you’ve drafted the product messaging. It reads sharp, punchy—and even gets a thumbs up from your manager or founder.But is it clicking? Are users still asking, “So what does this actually do?” A sad PMM You’re not alone. And this isn’t about writing a better copy. It’s about validating your product message before rolling it out. Messaging validation follows a straightforward, iterative loop Draft message → validate initial relevance →...
2 months ago • 4 min read
Read online | Subscribe Introduction How do you succeed against a competitor who dominates 60% of the market with decades of strong brand presence? This was the David vs. Goliath challenge faced by Browser Company with the launch of Arc Browser in April 2022. How did Arc become such a sensation in such a short time? Let’s unpack their strategic playbook. Market overview The web browser market had been standardized around familiar interfaces, with Google Chrome firmly in the lead due to its...
3 months ago • 3 min read
Read online | Subscribe The Context Can a product go from 0 to 10 million active users within a 5 year period? That's what Copy.ai achieved. In 2020, Copy.ai launched with an ambitious goal: help marketers beat writer’s block using GPT-3. But GPT-3 wasn’t widely understood. And marketers didn’t care about machine learning—they cared about content that worked, fast. So the real challenge wasn’t just building the tech. It was communicating the value clearly enough that non-technical marketers...
3 months ago • 5 min read
Read online | Subscribe The context Imagine you go public with your startup and in 5 years time you have 14 million + active users on your platform. This is what Otter.ai achieved post launch Founded in 2016 by Sam Liang and Yun Fu, Otter.ai went live in March 2018, at Mobile World Congress, where they unveiled their free mobile app to demonstrate their real time speech to text transcription feature on smartphones. By July 2019, Otter.ai had transcribed 10 million meetings or over 250 million...
3 months ago • 4 min read