Intro (The Context) AI-related job postings have exploded by 68% since late 2022.But the real boom is happening in one specific role: the AI Product Marketing Manager. Now, most people think this spike is simply due to the growth of AI products or AI features being added to existing ones.But that’s just the surface. Dig a little deeper, and you’ll see something else:The AI boom has cracked open a whole new storytelling gap. One that didn’t exist just a year ago. Over the past few weeks, I’ve...
about 1 month ago • 5 min read
Subscribe | Read Online Intro Imagine laying the groundwork for your startup’s success, even before a single line of code is written.Not by building stealth features. But by building something even more powerful: leverage. While most early-stage PMMs and founders obsess over launch day tactics, the team at Linear was already thinking three steps ahead. Linear homepage copy While their product launch was critical, they were preparing for something even more important: Momentum.And that made...
about 2 months ago • 5 min read
Subscribe | Read online Imagine sitting at your desk one morning, coffee in hand, and casually typing a simple idea into your browser: “An Airbnb for dog walkers.” Before you can take another sip, your screen lights up with a fully functional web app, ready to launch and share with the world. This isn't fantasy; it’s precisely the promise delivered by Lovable.dev. But, Lovable’s story wasn't always this picture-perfect. Launched in 2023 and branded as GPT-Engineer, they did two launch...
about 2 months ago • 4 min read
Introduction Imagine being a tech startup that goes from eight hosted databases to eight hundred in just three days purely by changing the messaging on their website and repositioning themselves on sites like Product Hunt and HackerNews. Yes, that’s exactly what Supabase achieved, simply by acting on the signals that indicated they needed to reeling their positioning. And they did it without touching a line of code, simply by reframing their story. Supabase homepage in 2020 More on Supabase’s...
2 months ago • 5 min read
Read online | Subscribe The Contexts Imagine joining a startup and then you are tasked with driving user research with limited to no resources and a very quick turn around time. It can be very intimidating for a first time or even a founding PMM. When I joined my first startup as the founding product marketing manager, one gap was impossible to miss. No one, founders included, had a clear, repeatable way to run user-research sprints. Since then, I’ve seen the same problem in almost every...
3 months ago • 5 min read
Subscribe | Read online The contexts Did you know that 42% of startups fail because of their inability to address a market need effectivelyTech startups across the globe increasingly face savvy customers, crowded markets, and rapidly evolving trends (from AI-driven tools to community-centric growth). This changing landscape means even great products can falter without proper user, market and competitor insights to iterate and refine on time. A skill associated with product marketing managers....
3 months ago • 6 min read
Read online | Subscribe Guest Author: Richa Agarwal Hello Contexts Fam 👋 This week's edition is a special one as it is the first guest article. Authored by Richa.Here, she explores churn and retention, which are the lifelines for any startup and often poses a dilemma for founding PMM. You will learn more about Richa as you read through the article. So lets dive in Introduction In the simplest definition, retention means customers you keep, while churn means customers who leave. For instance,...
4 months ago • 5 min read
Read online | Subscribe Introduction One of the key deliverables of a good PMM is how they drive internal training. This is also one of the least talked about aspects of product marketing. It helps align product narrative and internal stakeholders on the same page. In this article, I will describe how to plan, design, and execute effective training sprints as a PMM in a startup, especially when you're operating with limited resources and shifting priorities. Understanding training sprints...
4 months ago • 5 min read
Imagine a startup that launches on Product Hunt and engineers a system that converts user interest into action, translating into thousands of signups. This is what Gamma achieved with their Product Hunt launch back in 2022. They didn’t just announce a new kind of doc and presentation tool—they activated an entire funnel that turned curiosity into participation. In startups, this is a dream goal for any PMM worth their salt: turning spikes of interest into lasting product adoption. In this...
4 months ago • 5 min read
Subscribe| Read online Imagine this As a startup PMM, you’ve drafted the product messaging. It reads sharp, punchy—and even gets a thumbs up from your manager or founder.But is it clicking? Are users still asking, “So what does this actually do?” A sad PMM You’re not alone. And this isn’t about writing a better copy. It’s about validating your product message before rolling it out. Messaging validation follows a straightforward, iterative loop Draft message → validate initial relevance →...
4 months ago • 4 min read