Read online | Subscribe Guest Author: Richa Agarwal Hello Contexts Fam 👋 This week's edition is a special one as it is the first guest article. Authored by Richa.Here, she explores churn and retention, which are the lifelines for any startup and often poses a dilemma for founding PMM. You will learn more about Richa as you read through the article. So lets dive in Introduction In the simplest definition, retention means customers you keep, while churn means customers who leave. For instance,...