Building MVP Messaging – Crafting a Narrative That Speaks to Early Adopters THE INTRODUCTION Hello 👋 Marketing Context Fam!! Welcome to this week’s edition. In todays edition of startup marketing deep dive we unpack a critical startup marketing process of "developing product message that speaks to your early adopters" So lets dive in In 2012, I found myself stepping into my first startup product marketing role. It was an exhilarating challenge: joining an early-stage startup at the prototype...