How Lovable went from $0 to $10 Million ARR in 60 days. A product marketing masterstroke.


Subscribe | Read online Imagine sitting at your desk one morning, coffee in hand, and casually typing a simple idea into your browser: “An Airbnb for dog walkers.” Before you can take another sip, your screen lights up with a fully functional web app, ready to launch and share with the world. This isn't fantasy; it’s precisely the promise delivered by Lovable.dev. But, Lovable’s story wasn't always this picture-perfect. Launched in 2023 and branded as GPT-Engineer, they did two launch...