How to apply plain language messaging copy to engage non-technical users- Copy.ai teardown


Read online | Subscribe The Context Can a product go from 0 to 10 million active users within a 5 year period? That's what Copy.ai achieved. In 2020, Copy.ai launched with an ambitious goal: help marketers beat writer’s block using GPT-3. But GPT-3 wasn’t widely understood. And marketers didn’t care about machine learning—they cared about content that worked, fast. So the real challenge wasn’t just building the tech. It was communicating the value clearly enough that non-technical marketers...