How to convert early interest into product adoption


Imagine a startup that launches on Product Hunt and engineers a system that converts user interest into action, translating into thousands of signups. This is what Gamma achieved with their Product Hunt launch back in 2022. They didn’t just announce a new kind of doc and presentation tool—they activated an entire funnel that turned curiosity into participation. In startups, this is a dream goal for any PMM worth their salt: turning spikes of interest into lasting product adoption. In this...