Read online | Subscribe The Contexts Imagine joining a startup and then you are tasked with driving user research with limited to no resources and a very quick turn around time. It can be very intimidating for a first time or even a founding PMM. When I joined my first startup as the founding product marketing manager, one gap was impossible to miss. No one, founders included, had a clear, repeatable way to run user-research sprints. Since then, I’ve seen the same problem in almost every...