THE INTRODUCTION Hello 👋 Marketing Context Fam!! Welcome to this week’s edition. In todays edition of startup marketing deep dive we unpack a critical startup marketing process of ”leveraging data to drive PMM strategy”. We will cover: Why a data matters for startup marketer Deep dive the core concepts Unpack Spotify’s data driven marketing strategy Resources 43 times. Yes, this is the number of times I got asked about data in product marketing in the past year. I know because I take notes....