Subscribe| Read online Imagine this As a startup PMM, you’ve drafted the product messaging. It reads sharp, punchy—and even gets a thumbs up from your manager or founder.But is it clicking? Are users still asking, “So what does this actually do?” A sad PMM You’re not alone. And this isn’t about writing a better copy. It’s about validating your product message before rolling it out. Messaging validation follows a straightforward, iterative loop Draft message → validate initial relevance →...