Subscribe |Read online The use of contextual tooltips to lift feature discovery without adding friction We all know the pattern as a lived experience in startups.Launch day finally arrives after months of building, testing, and refining. The onboarding flow looks complete. A structured walkthrough, thoughtful tooltips, a checklist built to make the experience feel smooth. Sign-ups begin to roll in. But the data might tell a different story. Look closer and step-one may be red, but by...