In today's newsletter we dig into how narrative storytelling can strengthen your product differentiation...We look at some of the top startups who did an awesome job in differentiating their product. So lets dive in The context The 1990s was the decade for consumer tech innovation. Google and Yahoo battled fiercely to dominate the nascent "online search" market. Each crafted a distinct strategic playbook for growth and differentiation. Yahoo played the acquisition game, positioning itself as...