Read online | Subscribe Introduction How do you succeed against a competitor who dominates 60% of the market with decades of strong brand presence? This was the David vs. Goliath challenge faced by Browser Company with the launch of Arc Browser in April 2022. How did Arc become such a sensation in such a short time? Let’s unpack their strategic playbook. Market overview The web browser market had been standardized around familiar interfaces, with Google Chrome firmly in the lead due to its...