Introduction Imagine being a tech startup that goes from eight hosted databases to eight hundred in just three days purely by changing the messaging on their website and repositioning themselves on sites like Product Hunt and HackerNews. Yes, that’s exactly what Supabase achieved, simply by acting on the signals that indicated they needed to reeling their positioning. And they did it without touching a line of code, simply by reframing their story. Supabase homepage in 2020 More on Supabase’s...